challenges for embedded-software companies
Companies in almost every industry are discovering that software within their products drives innovation, customer attention and profitability. Examples range from climate control (smarter software improving heating/colling efficiency) to cellular phones (marketed for their latest new feature) to cars (with real-time performance displays, back-up cameras and Bluetooth phone support), digital cameras (able to identify and focus on faces), kitchen appliances (automatically cooking, cleaning, and starting themselves) and complex medical diagnostics.
Customers want their products to do more, and embedded software is how leading manufacturers are making this happen. Even if you firm doesn’t consider itself a software company, your product or service is increasingly dependent on software. You need software product management experience to understand customer needs, architect software for easy reuse, bring solutions to market quickly, and price/license your products for increased profitability.
Business Agility
Enthiosys has created a set of services to improve business agility: accelerating the actual creation and capture of “business value” as your customers purchase, use and receive the benefit of your products and solutions. For companies embedding software, this includes applying Agile values, principles and practices company-wide.
One pillar of Business Agility is an effective Agile Product Management function. Product Management is the glue that holds organizations together, and keeps everyone moving to an Agile heartbeat. Additionally great PMs are able to make the tough choices and trade-offs that occur at the complex intersection of development, marketing, sales, service and support. Agile Product Management is focused on capturing customer value. Ultimately, great products need to deliver great revenue.
The diagram above illustrates the services we offer to help you achieve Business Agility. You can also watch this YouTube video of CEO Luke Hohmann describing how these services work together. Enthiosys services include:
- continuous customer collaboration to understand complex markets and provide input throughout the development process
- agile transformation to help your company achieve the benefits of Business Agility
- pricing, licensing and creation of business models to capture the full value of your solutions
- roadmapping for individual products, portfolios, and for scenario planning
- service design to improve the customer experience while creating additional revenue opportunities
Enthiosys works with clients on strategic initiatives, individual projects, customized training programs, and by providing seasoned interim product management. Give us a call to talk about how we can help you achieve Business Agility.